Framework for pro-environmental behaviours

Source: DEFRA
"This report sets out a framework for Defra’s work on pro-environmental behaviour. It pulls together evidence on public understanding, attitudes and behaviours; identifies behaviour goals; and draws conclusions on the potential for change across a range of behaviour groups. The report concentrates primarily on behaviours which will have an impact on carbon savings and therefore link to climate change mitigation. The report recognises that there may also be other environmental behaviours we wish to promote where carbon savings are not the primary or secondary purpose (i.e. behaviours that enhance biodiversity). Further work is required on identifying and prioritising such behaviours which will have a positive impact on the natural environment."