Clearing the air: how companies operate in a climate-concsious era

"With so many moving parts, how do companies gather intelligence and know what steps to take in a new climate-conscious era? Should they prioritize upgrading their corporate headquarters to environmentally friendly standards, or rush a new product to market that appeals to green consumers? Wharton faculty and other experts note that companies have to rely on a combination of internal and external resources, often feeling their way forward, as they try not only to manage the risks of climate change, but also to gain a competitive edge."