Market segmentation study of rural landholders in relation to the promotion of natural resource management on private land in the Wet Tropics region

Source: Reef and Rainforest Research Centre
"This report describes a series of community sector or group profiles with varying levels of interest and engagement in natural resource management (NRM) activities, based on responses to a survey of rural landholders in the Wet Tropics NRM region of far northern Queensland. Indices were developed to represent landholders' interest in and concern about NRM issues and to represent their level of engagement with (i.e. adoption of) currently recommended practices (CRPs)."